SI Article: Billy Napier Confident in Florida's NIL Approach Post-Jaden Rashada Fallout

Good article. Thank you.

 

It seems your post is implying it was Rashada's side that was the problem. Napier's own words pointed to 3rd parties. Well Rashada and the NIL collective were principles. So 3rd parties would be lawyers, agents or the money men screwed things up. At least that's how I see it.

 

Why can’t we use Gatorade/Jordan for a NIL advantage?

 

Do they want to be involved? It takes two to tango.

 

Yeah I wonder if Jordan’s efforts in NIL are split between Oregon/NC. But Gatorade….cmon guy….gotta figure out something there

 

Gatorade did something specific with AR but nothing with anyone else. They are such a big brand that has a stable of professional athletes that doing NIL with college players would have little return.

 

I believe Oregon is a Nike school. Jordan is Florida, Oklahoma, Cal, UCLA, Houston, Michigan, and of course North Carolina.

But agreed on comment that unless a superstar, not going to push Gatorade’s marketing needle.

 

Yeah but the whole not existing if it weren’t for UF thing

 

Yeah but Nike owns Jordan. Meaning Phil Knight isn’t gonna push for extra funds to go to UF ever.
When did Jordan expand? Thought it was just Michigan, Oklahoma, NC, and us

 

I didn't realize Nike/Jordan had expanded beyond the original 4 schools either.

 

Looks like Cal and UCLA came on this year. (2022) Apparently the article I saw was wrong about Houston Football. They are a Nike football school and a jumpman hoops school. Sorry for the wrong info.

 

Gatorade is not what Gatorade was 50 years ago. It’s a conglomerate and they aren’t really gator fans, theyre business man

 

They proved that when they changed the label to that stupid “G” instead of Gatorade. What Gator would take the “Gator” out of Gatorade?

 

Gatorade is owned by Pepsi who has no loyalty to UF.
The only reason UF gets any royalties is because of the lawsuit settlement between UF and the Gatorade Trust. The Trust was the group of researchers and businesses men who got the drink marketed and sold to a bottling company when UF had no interest in monetizing it. When money started coming in UF played Johnny come lately and sued the Trust; the settlement came out to 80% of the Royalties (not profits) to the Trust and 20% to UF.
Outside of the fact that this is why we have to drink Pepsi at the stadium instead of coke in order to have access to Gatorade there is no significant UF association to Gatorade corporate.

 

Coke, Pepsi, who cares. Runs for cover.

 

Took out the coke machines and poof, there went football