Rightwing outrage over the purple M&M “spokes candy” forces the end of that ad campaign

wgbgator · Mar 2, 2023

docspor said: ↑

#BoycottHersheys spreads on Twitter over Women's Day campaign | CNN Business

Calls to boycott Hershey are spreading on Twitter in response to the chocolate company’s International Women’s Day Canadian campaign, which includes a trans woman.

It’s the latest example of a brand generating a strong but mixed reaction to a promotional campaign that touches on cultural or societal issues.
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Looks like bigots are taking the Hershey highway to boycott city

G8tas · Mar 3, 2023

Cancel culture is real

rivergator · May 1, 2023

Tucker Carlson may be gone from Fox, but MAGA world is going after his greatest nemesis: the green M&M.

America First Legal, the legal activist group founded by former Trump adviser Stephen Miller, on Wednesday filed a complaint with the Equal Employment Opportunity Commission (EEOC) against Mars Inc., the maker of M&M’s. The pro-Trump nonprofit alleges Mars’ efforts to increase diversity and representation of minorities within its workforce constitutes discrimination and a violation of the 1964 Civil Rights Act.

In a statement from Mars, the company wrote that it “is an equal opportunity employer — we do not engage in discriminatory employment practices. Inclusion and diversity have long been priorities for us, and we use lawful means to pursue our inclusion and diversity objectives.”

While the timing of the Mars complaint may seem suspicious, it comes as part of a broader assault on diversity and inclusion efforts as the conservative movement’s latest craze has focused on “woke capitalism,” defined as a form of market conservatism that fails to toe the line on right-wing culture-war fundamentalism.
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Stephen Miller Is Taking Legal Action Against the M&M’s Company

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Rightwing outrage over the purple M&M “spokes candy” forces the end of that ad campaign

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