On the field corporate sponsor logos

Kentucky has had Kroger Field for years. How did that happen if it's just been approved.

 

Life is just different in Ky. LOL

 

While the new rules may allow that, I would bet that most schools will not replace their team logo at the 50 yard line. Maybe they incorporate a small sponsor logo into the team logo graphic. My guess is that ads may be placed somewhere relatively close to the sidelines around the 25 yard lines. A lot pf the stadiums already use that general space for a conference or field name logo, like the Big10 logo in the image below.

 

That's the name of the stadium, not really an ad. It's been a workaround.

Stadiums have done that for a few years now. It's part of the stadium naming rights package, which is relatively recent for universities. I believe Louisville may have been the first university to do that with Papa Johns.

 

We already have exactech. I assumed the next stadium upgrade would also come with a corporate sponsor. That’s always been allowed, as far as I know.

What is allowed now, is for those corporate logos to be on the playing surface.

 

The Kroger name is already painted on UK's field, but it's just a name, not the actual logo. I assume now the Kroger logo can be used. I think we're saying the same thing.

 

This is small fry adding sponsor names to the playing field. Sell the name of your conference to a sponsor for the big bucks…. Can’t wait for the Bitcoin 12 Conference!

Sources: Big 12 mulls windfall for naming rights

 

Hundreds of millions?!?! Seriously?! I'm already confused enough with the bowl game and pro stadium/arena names changing every couple of years.

 

Get ready for the Allstate 12 Conference and the Globe Life Conference.

 

I'm thinking those SC Trojans are going to be able wrap up a naming rights deal in no time.

 

Doesn’t tv already just put ads on the field whether we want them or not or did I see that in a fever dream.

 

Sure but on the flip side, I don't think the Oregon Ducks are going to rush out and get a sponsorship started with the duck hunters of Smith and Wesson.

 

Allstate? The Big12 should rename to the Buc-ee's 16! Especially with Buc-ee's expanding west to Arizona.

But seriously, when does chasing the almighty dollar become too much? I understand the BIG12 earning about half of what the B1G and SEC will be earning needs to find way to generate more money to compete. But at what point does this stop becoming college athletics, and begin to be pro sports played by college aged kids who may also attend class?

 

It has already stopped and as for attending class, LOL.

 

In this country? N-E-V-E-R
It's all about the Benjamins !!

 

Hockey definitely does a really slick job with it. They actually do animated ads across the boards and superimposed on the glass behind the goalies. They've done it for a few years now. And baseball has added digital ads in the walls directly behind home plate. I think they started mostly with self promotion for the networks, but I see more ads now. I'm not sure if I've seen it in other sports or not. I haven't noticed it. It's a little bit harder because there's really aren't flat surfaces in football or basketball venues to do that. Hockey does it because the arenas have local ads plastered all over the boards.

I have a friend who worked for the company that developed the software that I believe they probably evolved into doing the ads. From what I recall, it started with the yellow yardage lines on football fields. They actually digitally map each field individually for the TV cameras. Almost like a wireframe model, so the yellow yardage line adjusts as the camera moves. I presume it basically the same with the ads.

 

My understanding is the ads behind home plate are digital and only seen on television. Otherwise it could be distracting to the pitcher and defense, so inside the stadium they are blank walls

 

Next up would be the College Football Player's Union, and I doubt the schools want that.

 

This is designed to maximize revenue until the oldest of the executive level decision makers retires. The concern with a good product does with them. If every college athlete ends up broke with no degree for the next 40 years they will not care as it's about money now.

 

Is it Debbie does Dallas?’