Oh no! The bluebird is flying away

Just dumb

 

Normally I would say abandoning one of the most successful brandings of all time is beyond a bad idea. That logo is instantly recognizable.

But at this point it is also likely irreversibly damaged. What caused that is also inexplicable, but it’s reality.

I don’t see how this stops the death spiral but at this point desperate plays are valid.

It appears that destruction was the goal all along, although I doubt the investors were on that train.

 

Yeah, he’s mad. Tesla is up like 100% this year and Disney is down 20% but yeah. You’ve got it all figured out.

 

So few here understand what Musk wants to do with X. It’s so much more than a social media platform with a new logo.

 

Sounds like X is to Twitter what Meta is to Facebook.

 

So will it still be called Twitter but its symbol is X?

:facepalm:

 

Nope. It’s just a news and commentary site/app. Nothing more.

We’ve all seen smart people acquire a turnaround business and it still fails. Time-Waner AOL, Google/Motorola and Microsoft/Nokia...and those at least seemed like that had a chance of synergy. Electric cars and tweets? I don’t see it.

 

To be fair, Space "X" turns a profit, while the company formerly known as Twitter does not.

 

There is absolutely no set of circumstances I could imagine where I would give my banking information to that hellsite.

 

When does Desantis file suit against Twitter on behalf of Florida Twitter shareholders?

 

My guess is this is a gradual rebranding. Maybe info x or news x is where he is headed.

 

spaceEx did another funding round 2 weeks ago at a $150B valuation.

 

While noting that replacing the logo of a social media company with a logo and name that works well for an company that provides launch services may not be an especially good idea considering that the logo of the social media company has been around since the founding of company is very well accepted by its users. Musk would do well to heed the meaning of the expression "if it ain't broke don't fix it". Also keep in mind that Twitter's current problems are almost entirely attributable to Elon Musk's incompetent management of the company and that the attempt to rebrand the company by changing it's logo will most likely backfire like almost every one of his other changes.

 

Wow that initial tweet by their CEO. All I can picture is the strategy meeting with executives:

Musk: "Less than a year ago, I bought a highly recognizable brand with a medium sized installed base that never made money. I bought this business for $43 Billion. I would like to hear how it is going."
Executive 1: "Well, you managed to increase usage of undesirable users who lower the value of the app for everybody else. As a result, our primary source of revenue from advertising has been cut in half."

Musk: "Okay, but I implemented paid social media. That is another source of revenue."
Executive 2: "Unfortunately, it has been a very minor source of revenue as most people rejected paying for Twitter. This was primarily because you framed everything as a loss, so people rejected it. The only people who took it up were scammers and the users that other people didn't want to interact with. This led to a further erosion of our advertising revenue."

Musk: "Well, I am an engineer and brought in a bunch of engineers from my publicly traded company. That must have at least built up the back end of the website."
Executive 3: "Actually, we have seen decreases in site reliability and an increase in outages and fairly heavy concerns about site security."

Musk: "Okay, I have a new idea. We should massively expand our mission, without hiring new workers, and rebrand it to something that sounds like it is straight out of the 90s. In doing so, we will need to rebuild the brand that appears to be one of the few pieces of remaining value"
Executives 1, 2, and 3, in unison: "That's brilliant, sir! I see no way that could fail."

 

I know what Meta is to me. I bought a Quest 2 VR headset that's a paperweight because it won't accept my PIN and won't let me change it because I deleted my Facebook page after I bought a Go headset a few years ago. Nobody in customer service is capable of telling me anything I haven't already tried a hundred times.

 

Children arent on twitter. My 3 kids (12 to 19) have never used it and have no interest. TikTok, Insta and Snapchat are their wheelhouse.

 

A very big problem for Twitter, actually. A lack of younger users limits the value of their installed base to advertisers. People in their 40s-50s yelling about politics and sports aren't actually worth that much to advertisers.