I think Twitter is big enough though. It is almost a part of certain peoples identity. Most journalists, influencers and businesses have to have it these days and the consumer eats it up. I don't think opt in options are a singular solution, but they can be one stream flowing to the monetization river.
Twitter has one of the smallest user bases of any major social media platform. It is 17th largest worldwide.
Yet the go to for the people I mentioned. A lot more people probably play video games than use Outlook, but one of them has a much higher percentage of serious work being done. Tesla is monetized. Where does it rank among other car manufacturers. It only "cant" be done, because it hasnt been... Yet.
.. also, lets not act like the social media market is t dominated by several Chinese apps that most westerners never use. Twitter is a huge player. 1/2 billion users is a pretty big demographic lol.
This is a pretty good run down of the issues with "growing" or monetizing Twitter Welcome to hell, Elon
Sure, there is an older, heavily US based group on Twitter (although less than Facebook for even this group). But there isn't much in the way of "serious work" going on there either compared to other social media platforms. It is basically people yelling about politics and sports. I mean, car makers are all "monetized." You pay money for cars. That isn't really a challenge when you form a car company. It is when you form a social media platform that is free to use.
Of the 16 larger than Twitter, the Top 5 are all based in the US (4 owned by Meta and YouTube from Google). They are the 9th largest US based social media network in terms of user base. And that doesn't even include TikTok, which is Chinese but has a huge group of Westerner users.
Honestly, the only thing out of Musk's mouth so far that has a path to potential profitability for Twitter is if he convinces the government to pay him to run an online discussion forum as some sort of hedge to the growth of TikTok and its vulnerability to interference from the Chinese government. To Musk's credit, he has always been good at getting the government to give his businesses money, but this seems like a weaker candidate for government funds than either space exploration or electric cars.
YouTube as a social network is a stretch these days. It's really just another streaming video service with comments enabled. Twitter has its own niche. It is the main information engine for most people who's job it is to inform. That information brings with it a hundreds of millions readers. Twitter already cut its losses by almost 80% year over year in 2021. I believe. That a huge movement in the right direction. Lets also not forget that Vine was basically a TikTok before TikTok and Twitter blundered the service. Good management would have placed them in the lead in that genre as they had the idea and the public clearly likes the idea. Great ideas will work if they are managed right. Elon has had some good ideas that have worked so far
The way people post random videos in here like they would a tweet or FB post would seem to undermine that point. They are seeing that content based on their preferences, then sharing it, which is basically how a social network functions.
Just curious how many start up car companies stick around for more than 10 years? The amount of money to start a car company from the ground up must be giant. In the case of twitter the nuts an bolts are already there. I’m not saying Mush will make it work but I wouldn’t bet against the dude.
Fair point, but we see vids posted from ESPN, CNN etc. too. but YouTube makes it's real money on influencers which basically make their own programming.
Not many because the other companies are huge in that market and are often subsidized by governments. He had a very good idea (moving to EVs, which many of the people cheering him on now thought was a ridiculous idea at the time). And he had enough money and access to other capital, both private and public, to make it work. The "nuts and bolts" absolutely aren't there. Nobody has stated a way to actually make money on there that they haven't already thought of and rejected.
Yeah. They "rejected" TikTok (basically) too. That's the point. Imagine if Vine had become TikTok and they integrated it into the Twitter platform. It was bad management by Dorsey etc. Vine was a brilliant idea. Ahead of it's time and they couldnt monetize it. Not because it wasnt possible, because we now know it is, but because no one there was smart enough to realize it.
Both are social networks. YouTube just has a more easily monetized medium. And no money. Trying to take a person arguing about why Pelosi's husband was attacked and turning them into money is problematic. But niche is the correct terminology. It is a pretty small niche in that industry, and not one easily turned into money. They were actually briefly making a small amount of money prior to the pandemic. But then collapsed. And are still losing money. Twitter did blunder on Vine, no doubt about that. They actually acquired Vine, but that was a good acquisition that they wasted. I have yet to hear a single good idea from Musk as it relates to social media.
Potential good news for Marjorie Taylor Greene. Musk may lift her suspension. Good news for the rest of us, too. If her suspension is lifted we can learn the truth about Jewish Space Lasers and the Gazpacho police.