Colleges think the House settlement approval and direct pay contracts from Universities will be the panacea to re-establish control over player movement. They are going to be really upset when they find themselves right back in court again or even worse: in front of the NLRB.
They are likely trying to protect their 2nd and 3rd stringers who are most likely not being paid nearly as much as the projected starters, but are still better than team X or Y's starters. Even if the shorthorns have wads of money, they want to protect their pocketbooks.
Exactly... worrying about this is silly. It will work it's way out and the prices will level downward. And the price for players in the NIL will even out. Right now Texas is wasting massive money, and it's not even paying off for them. They are desperate to win a Natty.
It hasn't won them a Natty yet, but two consecutive trips to the Final 4 in the playoffs says its working in the right direction.