College Football in the SEC has been so lucrative, that it led the SEC to adding soccer and softball in the early 90s, and helped pay for their beautiful new facilities. It is a big reason why the SEC dominates in women's sports.
With the facility down in here in Sarasota frequently hosting the NCAA championships, would be nice to see UF bump up to varsity. There is a lot of in state talent going elsewhere. Sarasota has one of the best youth programs in the country.