LSU Gymnast And Influencer Olivia Dunne Reveals She Received $500K+ For A Single Online Post – Deadline I was working with an ad agency and asked them how much it would cost to have Olivia Dunne do a "tweet" and they sent me this article. Half a million dollars is way out of our budget, it is just crazy how much these "influencers" are making.
The amounts involved are incredible. Having said that, modeling isn't new, and she does also have the athletic skill and background adding to her brand. The success of some of the professional "influencers" online is far more mind-boggling - to me at least.
Unless you are just looking for a massive PR bump (in the sense that you will get a ton of "free" mentions in media sources), I am not sure that Olivia Dunne is, in particular, worth that much. She has a huge following and you will get a huge number of impressions, but I suspect that they are pretty weirdly targeted. For example, if you have Simone Biles, Suni Lee, or some other female gymnast sponsor a post, I'd suspect that your audience would lean young and female very heavily. Olivia Dunne isn't really a superstar gymnast. I'd suspect that her audience is significantly more male, while still leaning younger. I'd suggest that this might lower the promotional value of her posts, as her audience isn't aspiring to be like her (and, thus, the suggestion that the potential customer should use the same products she does) so much as they are aspiring to...do other things to her...that might not really help a brand much.
You know, also, as a dirty, middle aged-guy who's far from prudish, there is something quaint about her doing swimwear pics and not selling gangbang videos. Maybe my age is catching up to me, lol.
But if she put up a tweet about how she liked manscaped men, with a discount code and referral link to a website that provided manscaping tools, their traffic would definitely increase, and their sales likely would also.
Lol... yeah, blame the entire system because some few abuse it for political purposes. That could easily be a case of projecting, when it's the communists doing it.
There really isnt anything defensible about getting $500k to post because horny dudes drive traffic to whatever website you mention, you dont have to try this hard
She’d good looking but the SI swimsuit pic looks airbrushed/photoshopped. You are worth whatever someone is willing to pay. Period. There are music artist who get insane money for guest appearances that I would listen to for free. So what. So What. If someone wants to pay them stupid money .. good for them. Pro athletes get crazy money to endorse stuff all the time because they are good at throwing a ball. So what?
Sadly, that is a real possibility when she gets older and her fame/looks have faded a bit. Money and fame seem to be hard to let go of for some people. What is the long term outlook for some of these influencers? Can they keep it up long term? Dude perfect transitioned - so I guess it can be done but for many I have to think they will bottom out I. 15 or so years and then what? 35 and no real skills? No real options? Hope they invest wisely!
It’s a mutually agreeable arrangement. What exactly is indefensible? My preference would be for some percent of that to be funneled back to other college athletes who aren’t as optically pleasing.
I don't know her audience demographics but I'm sure she could be very effective at selling to women. She already has partnerships with Vuori and Forever 21. She will follow the Kardashian model and sell celebrity and lifestyle. She might not be a world class gymnast but I bet there's a lot more women wanting to be like her than Simole Biles or Suni Lee.
At the rate she is going, she won't have to worry about long term. She will be set for life before she graduates college. I see influencers as any other celebrity profession like actors, models, musicians. A lot of them will wash out and struggle. The very talented ones will continue to build brands and empires.
Two pervs transacting child porn or a suicide pact would also be a "mutually agreeable arrangement." I mean you are basically admitting its not anything like a useful allocation of resources, and if the best you can do is "two people agreed to it" that isn't saying much.
