Shock Top and Gator Athletics Partner to Introduce First-Ever Craft Beer Sponsorship of the Florida Athletic Department GAINESVILLE, Fla., Aug. 14, 2024 (GLOBE NEWSWIRE) -- The Shock Top Company, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY) announces the first craft beer partnership with the Florida Athletic Department. Raise your glasses Gator fans because Shock Top, the king of zest, is officially stepping into the Swamp! As the proud and first craft beer sponsor of Gator Athletics, Shock Top will create an immersive fan experience at games and beyond with the Florida Gators’ first officially licensed co-branded craft beer, gameday activations, and a campaign celebrating the Gators year-round
Lmao. I hope this doesn't reduce sales of the well known "craft" soda producer, Pepsi, that sponsors UF events. Might go well with a sub from the local grocer, Publix
One day in the not-so-distant future we will tell our grandchildren about a time when there was no beer served at the swamp; when students took "pass outs" to visit a place called the Purple Porpoise during halftime; when the only alcohol in the stadium was either in the skyboxes for the wealthy elites, or smuggled within our waistbands using all manner of creative containers.
Tilray Brands, Inc. is an American pharmaceutical, cannabis-lifestyle and consumer packaged goods company, incorporated in the United States, headquartered in New York City - Source: Wikipedia Maybe if the recreational cannabis amendment passes they can also pay to be the official ganja sponsor of the University of Florida
I think that is what they refer to in the industry as a "crafty" beer, which is a beer that has all appearances of being a micro-brewed craft beer, but is actually produced by a international macro brewery company like A-B.
Should be Head Beer Coach 1966. Gainesville Green would get the nod over second place Micanopy Madness.
