Im surprised that more female athletes have not taken the Olivia Dunn approach to marketing themselves and to.be honest their looks.
My bills are paid, and I’m the only person I know even close to my age that lives debt free, thank you very much. Not in the habit of paying other people’s bills for them though. I like to watch my money grow. There’s no ROI for me in handing cash over to college athletes.
I won't swear to this, but I thought I read somewhere that Parker Valby has an NIL deal with Nike. Of course, now that she's turning professional, she'll probably sign a new and more lucrative deal. More power to her.
Phil Knight (nike) money backs Oregon. Gatorade is owned by pepsico. There’s no nostalgic tie to UF. The school still gets royalties, but all of it goes to the academic side. Without some sort of nostalgic tie (love’s, fedex, nike, etc), big companies like that expect a return on their investment. You’d have to be a well established household name to draw their attention. Some kids do get real NIL deals. Lagway appeared in a Gatorade commercial, don’t know how much he got for that appearance though. He was the Gatorade POY in hs, so more than likely has something to do with that. Caleb Douglas did a commercial with a local group of Dr’s, then transferred out of UF a month later. Dr’s weren’t too happy about that, as they spent a considerable amount of money. Majority of the deals are still going to be done with collectives, which is nothing more than fan funded pay for play. They do some things, make some appearances, sign some autographs, but most are getting paid money that makes no financial sense. The folks contributing the majority of that money will never see a penny back. Also a very good possibility you’ll get to see the players you’ve given your money to transfer out and play against your team at some point. It is not what I would consider a wise investment.
I think NIL is beyond wasteful and dumb (a 20 year old is just gonna piss that money away on things that don’t accumulate value in most cases, it’s basically flushing money down a drain), but everyone has their own version of what that ROI means. If folks feel their investment makes them happy, then more power to them.
Great, you spend your money on whatever makes you happy. If this falls under your entertainment budget, I’m all for you and everyone else spending their money however they like. For me, directly funding the payroll of a college sports team falls outside of the constraints of my entertainment budget, which would shift this into the investment category. Being that I’ll never see a dime of this money back, it’s a poor investment on my part. If the product becomes no longer entertaining, I will also quit spending a portion of my entertainment budget on it, and will seek entertainment from somewhere else.
Not all 20 year old are wasteful or dumb - these are ladies that are in university so they have that going for them. To your point about being wasteful - CTW told us a story this year about a particular player who, when she received her first NIL check for $ 1,500.00, promptly invested it in a CD (and I don't mean a music CD but a Certificate of Deposit) Also others invested in AJ1's which some people know either hold their value or appreciate in value. So your generalization is false in this case.
Of course he is going to highlight cases like that, it makes people more comfortable, it’s a smart sales technique. But look at our football parking lot for example. So I would bet the smart savers are the exception, heck think back to when any of us were 20, saving was the last thing on lost of our minds. Of course without seeing everyone’s finances we will never know for sure, so no use arguing about it. Like I said, if you enjoy giving, that’s great. It’s just not for me.
I’ve never once complained about UF fans not giving enough in any sport. I complain about the whole concept that highest bidder wins all the time though. It’s not sustainable.
Wasn’t meaning to single you out. Speaking in general. The highest bidder thing is just what it is. I did not think it was sustainable either, but only seems to be getting worse. With the new rules allowing the schools to pay directly, maybe it will ease some of the strain on the smaller sports, but I’m not really optimistic about that. I think the teams/fanbases/alumni that want to spend the most will continue to do so. If you want to compete with them, there’s things you can do to help without necessarily draining your personal bank account. If you don’t want to spend the money or raise it, I don’t see the point in being upset that you’re being outbid. That’s just life. I’m not even completely convinced that being the highest bidder is the best route. Hard to argue with OU’s results, but I like our team. Finding players that are willing to take less than they can get elsewhere because they want to play for your team may not be the worst thing in the world. I think there’s a high possibility of finding a group of players that will make a better TEAM in the long run. I also think those players are less likely to be tempted to transfer for financial reasons.