This weeks sign the apocalypse is upon us - corporate greed edition

Yankees suck. Always have and always will.

 

I have never understood the drama here. The jersey is already a massive corporate billboard. It’s the entire point. It’s the biggest PR campaign that massive company that already gets sweetheart tax breaks and real estate deals executes.

“The name on the front…” is def a cute way to frame a team mentality discussion and has some validity at lower levels, but at the pro level, and most certainly for the NYY of all possibilities, it’s just meaningless fan service.

 

And TBC, I guess I do in fact “understand” the idea. When the jersey is just the one massive biz ad, we can all at least separate the money from the fandom by claiming to be united due to geography or nostalgia or whatever.

I was born in Detroit but we moved when I was in preschool. I didn’t grow up there and don’t identify with the city. It’s more of a personal trivia fact. I grew up in hillbilly heaven hours away from any pro market. Charlotte: four hours. Cincy: five hours. Nashville: six hours. Atlanta: six hours.

As a kid I was a Cowboys fan because a) Dallas and Pittsburgh anchored their respective channels every Sunday and b) wait for it: the unis! I am proud to say that I have been rehabilitated, mainly from years of being forced to undergo relentlessly harsh psychological treatment, AKA Jerry Jones.

And while NYY can claim to have held out some, it’s pretty minimal. Of the thousands of revenue streams, the stadium name and the patches are all they have eschewed. Even the stadium name is a little disingenuous. It IS named, just not for a third party. That name has marketing value that might surpass a third party check for all I know.

Even the jersey already has the team marketing, MLB marketing, and Nike marketing. Might as well get Verizon and STP tiny little panels also.

 

Personally, I have never noticed AND paid attention to any ad on a jersey or race car. Do some people? And do they buy based upon that, or is it subliminal. I just wish someone would put and ad on my Speedo and pay me for it.

 

The average person apparently has an enormous amount of trust in sponsorships, and sports dominate distribution.

Sponsor patches on MLB jerseys are more than what they seam | Nielsen.

 

Probably.